News Flash


Posted on: January 28, 2021

Find your way in the City of Lenoir

City of Lenoir Brand full logo, Lenoir NC, Create With Us

City staff revealed a new wayfinding plan and city-wide brand to City Council earlier this week. The goal is to install signs around Lenoir that promote city amenities and call residents and new comers to "Create With Us."

Staff and Council have been discussing wayfinding for a few years, but one frequent concern was, "What will the signs look like?" In 2019, the Lenoir Tourism Development Authority (LTDA) agreed to fund the wayfinding/brand project. The mission of the LTDA is to "promote, solicit, and encourage tourism in the City of Lenoir." The board agreed that a new brand and new signs supported that mission.

Staff contracted with Destination By Design (DbD) to create the vision. Downtown Economic Development Coordinator Kaylynn Horn and Planning Director Jenny Wheelock led the project and worked with DbD to create the new brand and wayfinding plan. The duo presented the brand and plan to City Council during the Committee of the Whole meeting Tuesday, Jan. 26, 2021.

"I love it," Councilman Ben Willis said. "This looks great and it's something we really need."

Horn started working on the new brand back in 2019 after the LTDA approved funding. Horn established a Branding Team and recruited many community members to give input on what they wanted to see in a new brand for the City of Lenoir. The Brand Committee met numerous times and reviewed many drafts from DbD. The team was unified in wanting a brand that evoked a sense of community and commerce; promoted revitalization, redevelopment, and recruitment of new businesses; and encouraged entrepreneurs to make their name here in the City of Lenoir, NC.

The new City of Lenoir brand includes a logo that incorporates arts, industry, and science. The tagline is "Create With Us." The logo contains four elements: the city name, the tagline, the modified gear, and the star. The name is self-explanatory. The modified gear symbolizes the city's industrial heritage (gear), artistic community (brush strokes), and our newer technology companies (the atoms). The star is a nod to the star on the North Carolina State Flag, the City of Lenoir flag, and the famous star on Hibriten Mountain.

The tagline is an invitation to be part of the City of Lenoir and its future. It builds on the Downtown Lenoir tagline of "Together We Create." Staff can also add to the tagline depending on what is being promoted.

"'Create With Us,' is a call to action to our residents, businesses, and visitors," Horn said. "It's a call to create with us ... your community, create with us ... a vibrant economy, and create with us ... new opportunities."

The City of Lenoir logo shown with a paint brush flourish and and atom flourish

Staff can add flourishes to the logo to emphasize the different strengths of Lenoir.

The linear version of the logo showing flourishes with Hibriten Mountain, the paint brush, and atom

The linear version of the brand can also have flourishes.

Create With Us Healthy LifestylesCreate With Us a Place to Call Home

Eventually, the new brand will be incorporated into wayfinding signs around the City. The signs will direct people to local amenities such as City recreation centers, LHS Auditorium, Downtown Lenoir, City parks, the soccer complex, and more. For the past several years, City Council has ranked wayfinding signs and other neighborhood signs as a priority during Council planning retreats. Staff has applied for grants many times, but the applications weren't successful.

"Most of the grant money out there is for actual installation projects, not plans," Wheelock said. "We couldn’t even hope to fund wayfinding signs or even develop a realistic budget until we had developed the plan. Thanks to the LTDA, we're going to have a plan."

During the Committee of the Whole meeting, Wheelock said the goal of wayfinding is about much more than just giving directions. She said the signs are also about beautification, and community pride, and creating a sense of place.

"It’s not really about getting someone to a destination who already has that destination in mind,” Wheelock said. "It’s about piquing interest for residents and visitors to encourage some exploring that you wouldn’t normally have. It’s a chance to present your image and your brand and the common message that this is a place worth caring about and the people do care.”

DbD developed a plan on where to locate the signs in the Lenoir. The plan includes 21 locations on the major highways and most traveled streets in the city. The signs in this phase will be large signs, designed to be visible from a car. The design reflects Lenoir's industrial and artistic roots. The current designs feature a heavy, industrial beam as the main pole with the tagline written down the side and an artistic flourish above and below the main text.

Horn said the idea is to recruit local artists and sculptors to come up with ideas for the embellishments. 

"It's our plan that many, if not all of the signs, will be unique with different embellishments," Horn sign. "Each sign will become a piece of art."



Map showing planned locations for wayfinding signs

DbD identified 21 locations for wayfinding signs in the city. The signs will likely be installed in multiple phases.

Mayor Joe Gibbons said he is really pleased with the new brand, the signs, and the wayfinding plan.

"This is something we've been talking about for a while, and it's something we all want to see happen," Mayor Gibbons said. "The new brand is great, and the signs will really stand out when we get them in the ground. Kaylynn, Jenny, and everyone who helped with the project did a great job."

Once the wayfinding plan is complete, staff can move forward with developing engineering plans to build the signs and getting cost estimates. Then, staff and Council will have to determine the best way to fund the project. Wheelock expects to discuss how to fund the signs during the City budgeting process.

Wheelock said that realistically, the City likely won't have any actual signs in the ground before 2022. City Council still has to approve funding for the project, be it grant money or local dollars, and staff still has to develop final engineering drawings and submit some plans to NCDOT.

"We still have a lot of work to do, but we're making progress," Wheelock said. 

Facebook Twitter Email

Other News in News

Construction equipment sits on the new, partially graded section of Hotel Street

Hotel Street project underway

Posted on: November 23, 2021
Sorry, We're Closed

City facilities closed for Thanksgiving

Posted on: November 22, 2021
Council members, business owners, and employees hold up letters that spell out Shine On Shop Small

Mayor proclaims Small Business Saturday

Posted on: November 19, 2021
Workers paving Bethel Colony Road yesterday, Nov. 16, 2021

Contractors paving streets this week

Posted on: November 17, 2021
Korean War veterans watch Korean children perform during the ceremony marking the 60th anniversary o

Veterans Day ceremony in Downtown Lenoir

Posted on: November 9, 2021
Star Steps dancers perform in Downtown Lenoir during the 2018 Christmas Parade

Christmas parade set for Dec. 3

Posted on: October 29, 2021
basketball on gym floor at MLK Jr Center

Youth basketball registration open

Posted on: October 25, 2021
Truck performing leaf pickup

Leaf collection starts in November

Posted on: October 25, 2021

Boil Water Advisory Lifted

Posted on: October 9, 2021
water boiling in a pot on a stove

Boil Water Advisory!

Posted on: October 9, 2021
Ladies walking on the Lenoir Greenway

Section of greenway closed Tuesday morning

Posted on: September 27, 2021
The Aquamarine sculpture by Mike Roig located on the City of Lenoir greenway

Sculpture Celebration this weekend

Posted on: September 8, 2021
LPD Silver Car, Aug. 8, 2021

Lenoir police car getting new look

Posted on: August 10, 2021
FraXured performing live in 2014

Lenoir Connect, August 2021

Posted on: August 5, 2021
Jeff Holland sitting on the Ventrac at Mulberry Rec

It mows, it sweeps, it trims!

Posted on: July 15, 2021
Lenoir Local logo

Lenoir Local: Meet Mayor Gibbons

Posted on: July 6, 2021
Lenoir Local logo

City of Lenoir starts new podcast

Posted on: June 28, 2021
A side of the house at 1921 Marigold Ln before demolition

City cleans up two properties

Posted on: June 8, 2021
general fund expenses chart

Council approves 2021-2022 budget

Posted on: June 4, 2021
K9 Atos

Council welcomes new K9 Team

Posted on: June 4, 2021
Bloom blast plants

Bloom Blast in Downtown Lenoir

Posted on: May 25, 2021
payroll clerk counting money

COVID impact aid still available

Posted on: May 20, 2021
Workers pave Victoria Court in Lenoir, NC

Paving is in the air

Posted on: April 12, 2021
Screen shot of the Council zoom meeting

Council sets priorities for 2021

Posted on: March 4, 2021
Winter Weather Delay

City Hall opening on delay

Posted on: February 17, 2021
Icy pine tree (Pinus sp.) branches after an ice storm; Boxborough, Massachusetts

Be prepared for severe weather

Posted on: February 17, 2021
A construction worker paints the metal windows at the new Blue Bell apartments.

More multifamily housing on the horizon

Posted on: January 15, 2021
K9 Axel

Police K9 Axel passes

Posted on: December 30, 2020
Jesse Plaster stands in an apartment at 1001 West Ave in downtown Lenoir

New year, new homes in Downtown Lenoir

Posted on: December 16, 2020
A close up photo of five luminaries at Blue Ridge Memorial Park in Lenoir, NC

Luminary display starts tonight

Posted on: December 11, 2020
The trees in front of City Hall have been pruned.

City trims trees in downtown

Posted on: January 11, 2021
Donald Hall

City Council honors Donald Hall

Posted on: December 2, 2020
City workers have graded and prepped new section of greenway at T.H. Wilson Park.

City expanding greenway at Wilson Park

Posted on: November 20, 2020
City of Lenoir Christmas tree in Downtown Lenoir, Nov. 18, 2020

O Christmas Tree, O Christmas Tree

Posted on: November 18, 2020
The City Hall lobby has been upgraded with new LED lighting.

Bright lights, big savings

Posted on: November 13, 2020

Turkey Tuesday canceled this year

Posted on: November 13, 2020
Person in a ghost costume, Have a Happy and Safe Halloween

Have a Happy and Safe Halloween!

Posted on: October 30, 2020
Truck performing leaf pickup

Leaf collection starts in November

Posted on: October 23, 2020
Paving message board on Mulberry Street in Lenoir, Oct. 23, 2020.

Paving on Mulberry Street starts Monday

Posted on: October 23, 2020
Greenhaven Drive from Blowing Rock Boulevard to Arlington Circle was repaved Oct. 19, 2020.

Paving project started this week

Posted on: October 20, 2020
Richard Hedrick

City Council honors Richard Hedrick

Posted on: October 9, 2020
Woman sitting at a desk holding a phone in front of a laptop

Like online services? We have a few.

Posted on: September 23, 2020
Greenhaven Street in front of the Martin Luther King Jr Center

City paving streets

Posted on: September 23, 2020
The front of the house located at 213 Sunset St.

Controlled burn on Sunset Street

Posted on: June 23, 2020